IRMA’s 51st annual conference will bring together regional publications from Canada and the United States to The Biggest Little City in the World. “One very productive aspect of the IRMA conferences is the informal sharing of information, everything from contributors’ fees to good advertising strategies,” says Elizabeth Folwell, creative director for Adirondack Life, based in upstate New York. “Questions come up outside the formal presentations in the spirit of working together.”
In addition to their time spent in Reno, some of the more than 70 conference attendees will tour South Lake Tahoe the afternoon of September 9, and all the conference guests will spend the evening of September 12 riding the Virginia & Truckee Railroad, followed by dinner, in historic Virginia City. Reno’s Siena Hotel Spa Casino will host a reception and dinner as well on September 11.
On Saturday, Susan Breidenbach, social media specialist at Reno’s ProNet, will present at the conference, followed by Alan Deutschman, professor and Reynolds Chair of Business Journalism at University of Nevada, Reno. Other General Session speakers during the conference include Beth Roy and Eileen White of Iowa fulfillment company CDS Global and Toronto-based editor and consultant Kim Pittaway.
A complete conference agenda can be found here.
“The fact that we’re hosting this conference during our 75th-anniversary year makes it extra special,” says Nevada Magazine Publisher Janet Geary. “We are excited to not only reconnect with our partners in the magazine industry, but also to introduce the Reno-Tahoe area to out-of-towners.”
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